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"Practical Web Analytics for User Experience "teaches you how to
use web analytics to help answer the complicated questions facing
UX professionals. Within this book, you'll find a quantitative
approach for measuring a website's effectiveness and the methods
for posing and answering specific questions about how users
navigate a website. The book is organized according to the concerns
UX practitioners face. Chapters are devoted to traffic, clickpath,
and content use analysis, measuring the effectiveness of design
changes, including A/B testing, building user profiles based on
search habits, supporting usability test findings with reporting,
and more. This is the must-have resource you need to start
capitalizing on web analytics and analyze websites
effectively.
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